Design of Chinese Herbal Medicine IP Image of "The Use of Herbs and Trees with Spirits and Medicines and Stones"
Category
Contest Year
2024
Product Description
The design takes the herbal spirit as the cartoon character IP prototype. With its unique appearance design and rich function setting, it combines the well-known herbal masterpiece "Compendium of Materia Medica" with the Ming Dynasty female doctor Tan Yunxian. The main elements of IP are those magical herbal plants from "Compendium of Materia Medica. Through the stories of herbal elves, the wisdom and experience of ancient medicine can be spread to the public, and at the same time, more people can understand the hard work and great contributions of ancient female doctors. She is not only a cute cartoon image, but also a messenger of knowledge and culture. The image is mainly based on the cartoon image of Tan Yunxian. Her hair accessories and costumes use classical elements, showing the beauty and charm of oriental women. Through the above design ideas and elements, the elements of herbal essence extend the "grass and trees have spirit" series of blind boxes. At the same time, according to the collocation principle and health-preserving effect of Chinese herbal medicine, a Chinese herbal medicine health-preserving gift box is created with the elements of herbal spirit.

