The Rhyme of the Grass: The Green Context of Dongguan Culture
Category
Contest Year
2024
Product Description
This cartoon character image design IP work takes Dongguan Guancao as the main prototype and is called "Guancao Spirit". Based on the natural color of Guancao, it makes people feel as if they are in the fields of Dongguan. Dongguan Guancao is a kind of herbaceous plant with a long history. Guancao weaving is a traditional technique spread in Dongguan City, Guangdong Province. This work aims to show the charm and vitality of Dongguan culture through the unique artistic carrier of Dongguan grass. At the same time, through modern art techniques, let more people understand and pay attention to the intangible cultural heritage of Dongguan Guancao, contribute to the development of Dongguan culture, inherit and carry forward Dongguan culture. As the core element of the design IP, its unique appearance and rich functions, based on the color of the grass, make the work not only ornamental and practical, but also cultural and educational.

