Diancui Fengguan

Diancui Phoenix Crown is a 3D metal puzzle inspired by traditional phoenix crowns, transforming the headdress of ancient aristocratic women into modern collectibles that can be assembled by hand. Products rely on exquisite metal etching process, highly restore point emerald, beadwork, Bo temples and other crown structure, dazzling, luxurious and elegant. Users can convert flat metal sheets into three-dimensional art collections through simple operations such as cutting, folding, twisting, and buckling. While experiencing the fun of hand-made, they can also feel the beauty of traditional culture. As a representative of traditional Chinese ritual, the phoenix crown has become the focus of important rituals in life. This product not only retains the artistic value of the phoenix crown, but also meets the experience needs of contemporary consumers for traditional culture through interactive assembly mode. Since its launch in October 2024, the cumulative sales volume has exceeded 150000 boxes, with a total retail value of about 50 million yuan. It has topped the list of e-commerce assembly categories for many times, and has been exposed more than 0.2 billion times on platforms such as tremolo and Little Red Riding Book, showing a broad market prospect.