Guanxiang Lady GUANXIANG WOMEN

The project aims to create a new Chinese IP image "Guanxiang" with the national intangible cultural heritage "Guanxiang Culture" as the core, positioning it as an elegant messenger of Dongguan urban culture, and revitalizing traditional culture in a younger and artistic way. The image combines the amorous feelings of the Republic of China and the new Chinese aesthetics, with the improved cheongsam of agarwood, auspicious cloud patterns and classical incense burner as the core visual symbols. The overall style is quiet and elegant, with a sense of history and modern aesthetic appeal. Users can intuitively feel the "quiet and far-reaching" core of Guanxiang culture, and obtain a quiet aesthetic experience and cultural identity beyond impetuous urban life. In the development of physical derivatives, priority will be given to the use of environmentally friendly ceramics and other sustainable materials, combined with traditional carving and modern technology. The IP can be widely authorized in the field of cultural tourism commemoration, cultural creative play, digital art and other fields, empowering the local cultural tourism and incense industry, forming a virtuous circle.