Little Guan Guan

The design positioning is based on Dongguan lion dance as the prototype of the local tide play IP, linking non-heritage culture and tide play industry, transmitting Dongguan tide play vitality and open ecology. The design features a Q version of the lion dance headdress with high recognition, integration of dragon body contour, exquisite texture, "smile" expression to weaken the majesty, add affinity, tradition and innovation collision. The surrounding covers dolls, stationery, daily necessities, etc., with cute and interactive shapes, both collection and practical value, bringing users a sense of pleasure. The doll uses environmentally friendly soft materials to ensure the touch; badges, mobile phone shells, etc. use fine printing, metal casting and other processes to ensure quality and texture. Help Dongguan to spread the intangible cultural heritage of the lion dance, strengthen the cultural identity of the city, and highlight the industrial vitality of the symbiosis of "tide play manufacturing" and "city temperature" to enhance social benefits. Through diversified peripheral development, activate the tide play consumer market, promote the economic growth of the cultural and creative industry, and release the "tide play capital" to enhance economic value.