"Goose Suck" Dongguan Roast Goose-Dongguan Litchi Roast Goose Wen Lu Wen Chuang"

"Goose smacks" Dongguan Litchi Roasted Goose Wen Lu Wen Chuang, this project takes Dongguan non-legacy food "Litchi Wood Roasted Goose" as the core to create a Wen Lu IP called "Goose smacks. The aim is to transform traditional skills into young and communicable cultural symbols through modern design language, and promote the innovative development of Dongguan food culture. IP image "goose smacking" takes its image of "fat black brown goose" and Dongguan's special lychee wood firing method as its core memory point, combined with Cantonese homophonic stems, to create an optimistic and narcissistic character. Through the series of illustrated posters, users can immerse themselves in the complete process from material selection to oven release. Users can immerse experience the complete process from material selection to baking, and feel the inheritance of ingenuity. Cultural and creative derivatives (such as dolls, expression packs) provide a friendly and interesting interactive experience, so that brand culture into daily life. Through IP authorization, cultural sales and tourism drainage, the formation of "cultural catering tourism" industry chain.