Xiao Guan Jia-Dongguan Chao Play IP Image Design

The IP design of "Xiao Guan Jia" takes Dongguan intangible cultural heritage dance Kirin as its core inspiration, retains traditional elements such as Kirin antlers and auspicious modeling, and at the same time integrates mechanical wind components and colorful features of Dongguan logo, reflecting the integration of Dongguan's "world factory" technology manufacturing gene and national tide culture. The overall image is lively and flexible, conveying the spirit of Dongguan's open, inclusive and progressive city. The brilliant gradual change in color not only shows the fashion vitality of tide play, but also symbolizes the blending of Dongguan's multiculturalism. The combination of mechanical elements and the image (action) of traditional dance unicorn makes IP have both cultural heaviness and modern creativity, has good brand extensibility, can be widely used in many fields such as cultural tourism, industry, cultural creation, etc., and has become a vivid symbol of Dongguan's external display. The mechanical parts contain scientific and technological energy, and the buttons are interesting and interactive.