Embroidered Guan Bud

Design orientation and characteristics: this IP takes "dongguan traditional craft to activate the expression of national tide" as its core, focuses on the cross-border integration of dongguan intangible cultural heritage "dongguan embroidery" and tide play culture, and creates a soft and adorable girl image with both regional culture identification, traditional craft texture and trend adaptation. it not only fills the gap in the subdivision of women's tide play IP, but also becomes a visual carrier to convey dongguan's "inheritance and innovation symbiosis" city characteristics. User experience: soft and adorable appearance, details arouse the desire to explore, replaceable accessories meet personalization, and supporting activities deepen emotional resonance. Material technology: ponytail uses flocking pearlescent material to imitate Guan embroidery texture, cheongsam silk screen printing bronzing pattern, thick-soled shoes laser engraving, giving consideration to texture and mass production. Social benefits: activation of Dongguan embroidery, lion dance intangible heritage, help Dongguan cultural dissemination, enhance the cultural identity of users. Economic value: adapt to multi-category joint name, drive the tide play and derivative consumption.