Small dry surface IP image design

The IP focuses on Dongguan tea mountain culture, with "Meng Hu eat light" as the core to create regional food cultural creation IP, positioning cultural travel enthusiasts and young consumer market, and becoming a new symbol of Dongguan food culture trend spread. The design integrates the intangible cultural heritage of tea mountain dance tiger and Houjie wrasse powder gourmet elements, and the Q version of adorable baby playing tiger is matched with fashionable and cool clothes, which not only has the sense of weight of intangible cultural heritage but also shows the trend recognition degree. Experience meets the interactive needs of collection with small and cute image and blind box mode, and wrasse powder element resonates with food feelings. The craft adopts environmental protection resin flocking fine painting to restore the texture of tiger hat and food texture; social value on the activation of non-heritage and food culture, economic through the cultural and creative derivative activation of cultural tourism consumption, to promote Dongguan food culture to break the circle and create considerable income.