Lan Embroidery-Dongguan Intangible Heritage Bead Embroidery IP Image Design

The IP image of orchid embroidery is based on the traditional pearl embroidery and costume culture of Dongguan, which integrates the elements of Dongguan flower and white orchid, the technology of pearl embroidery and the style of classical costume. The image dress is embellished with pearl embroidery thread, and the exquisite craftsmanship of re-engraving the pearl embroidery of Dongguan. The white blue patterns of the headdress and the body echo the elegant image of the white blue in the flowers of Dongguan. The creation aims to activate Dongguan's intangible cultural heritage skills through Q Meng's lovely IP image. From dynamic expression bags to three-dimensional hand-held, orchid embroidery shows the delicacy of bead embroidery and the charm of costumes in various forms, allowing young people to experience Dongguan culture in interesting vision. In terms of material technology, the entity uses environmentally friendly resin and manual beading to restore the intangible texture and reflect the concept of sustainability. At the social level, the project promotes the modern dissemination of non-heritage and regional cultural identity in Dongguan; economically, it builds an industrial chain through the integration of IP authorization, cultural and creative development and cultural tourism, injects commercial vitality into traditional crafts, and promotes win-win cultural inheritance and innovation.