Wan Xiangting · Dongguan IP Design

"Guanling Universe (Guanling Universe)" takes Dongguan city culture as its core inspiration, and builds an original brand system with regional spirit and commercial potential through digital creation and emotional narrative. The project uses "five Dongguan spirits" to form the brand family structure, representing the five emotional energies of "root, temperature, hope, watch and abundance" respectively, forming a concrete expression of the city spirit. The design combines digital sculpture, material bionics and anthropomorphic modeling language, and visually takes into account cultural temperature and brand recognition. The user experience through the role of empathy and story resonance to establish emotional connection, the formation of a scalable brand identity. The project uses cultural IP as a carrier to promote local cultural regeneration, promote urban identity and public aesthetic communication at the social level, and have the sustainable value of cultural and creative derivatives, commercial co-branding and brand asset expansion at the economic level.