The Tide Awakens

Design Concept and Creative Conception The design of Dongguan Chaozhou IP image "Guanchuang" deeply integrates the spirit of Dongguan city and the genes of Chaozhou industry, with "creating a trend culture that the world loves" as the core concept. Its name "Guan Chuang" not only represents the creation of Dongguan, but also implies the creativity of everything. In terms of role setting, "Guan Chuang" is a tide play creation spirit from Dongguan, holding 3D printing tools, symbolizing Dongguan's transformation and upgrading from "world factory" to "city of creation. This design captures the core characteristics of Dongguan as "the capital of China's tide play"-25% of the world's animation derivatives and 85% of China's tide play products come from here.