Qi Chao Zi-IP Image of Dongguan Chao Play Industry
Category
Contest Year
2025
Product Description
The image is inspired by the dual identities of Dongguan as a "famous manufacturing city" and "the birthplace of Lingnan culture. We combine the "mechanical sense" of modern industry with the "auspicious beast-Kirin" of Lingnan traditional culture to create the IP of "Qichao. It not only represents the strong manufacturing gene of Dongguan Chaozhou play industry, but also carries a profound cultural heritage, and embodies the core concept of "the collision of tradition and modernity, the integration of national tide and science and technology.

