Guanxiang Fairy · Searching for Incense -- Design of Dongguan City IP Image Based on Intangible Cultural Heritage

Design orientation: take the national intangible cultural heritage "Guanxiang" culture as the core, integrate the legend of "Daughter fragrance" and the origin of Hong Kong place names, and create a symbolic city culture IP carrying Dongguan's historical heritage and the spirit of the times. Design features: innovative construction of "city aroma spectrum" visual system, Dongguan's creation, hard work and other spirit into a perceptible symbol. The new Chinese style is combined with sachet accessories to realize the aesthetic fusion of traditional and modern. User experience: through blind box, punch point and future entity aromatherapy and other derivatives, to provide users with multi-level cultural interaction and emotional healing experience, strengthen the city's cultural identity. Material technology: the main body adopts high-grade skin paint, and the head decoration is inlaid with real wood to ensure the aesthetic feeling of design and the feasibility of mass production. Social benefits and economic value: to enhance the cultural connotation of "China's Tide and Play Capital" and to promote the integration of non-heritage living inheritance and cultural tourism. IP derivatives drive local tide play and incense industry linkage, creating a significant economy.