Guan Xiang Hua Ling Chao Shi Guan Wa IP Image Design

Design positioning: Dongguan Guanxiang culture, lion dance non-heritage as the core, to create a "young regional" tide play IP, taking into account cultural heritage and trend attributes. To create a "regional cultural trend aesthetic" dual-driven IP, not only to fill the local characteristics of the tide play blank, but also to achieve the younger translation of traditional culture. Design features: the main body shape extracts the stretching outline of the fragrant flower as the headdress base, and the face is integrated with the classic red and yellow contrast and auspicious cloud patterns of the lion dance. The limbs adopt a rounded Q-cute proportion, and the joints are hidden with fragrant wood grain texture. The static state has cultural recognition, and the dynamic trend shows a sense of flexibility. User experience: the size is suitable for hand-held play, and the details can be interactive (such as detachable lion dance headdress) to enhance the sense of participation. Material process: the use of environmentally friendly ABS resin, surface matte spraying, taking into account the safety and texture, support mass production. Benefit value: social benefits, help non-heritage living inheritance; economic value, can be derived from the surrounding, stimulating cultural and tourism consumption,