Image Design of Qing Pi Sound Margin IP

This design constructs the music genie "Ai Yun"-a messenger who inherits Dongguan Hakka food culture with melody. The core creativity of the character lies in the musical instrument and the anthropomorphism of food: wearing a magic hat in the shape of Ai Ba (a chef's hat with a green texture, embedded with luminous wormwood), and holding a shovel string instrument (an innovative combination of a shovel body of a farm tool and a ukulele string). The stage is artistic reconstruction of traditional bamboo steamer, and the laminated structure forms a natural resonance box, which steams the note steam with the fragrance of wormwood. Through the triple cultural translation of musical instruments, costumes and the stage, we can create a cross-media IP image that can awaken taste memory and auditory enjoyment at the same time, so that the traditional AI rice production technology can be rejuvenated in the music narrative.