"Guan Lan Spirit" Dongguan City IP Image Design and Derivative Project Exhibition Board

Design orientation: based on dongguan city culture, create a budding spirit IP with regional identity, which is suitable for cultural tourism promotion, cultural creation development and young group communication scenes. Design features: integrate the elements of Dongguan magnolia flower, present in pink and green color matching and elf shape, with both dreamy feeling and recognition, unified design style from image to surrounding area and exquisite details. User experience: build multiple interactive scenes through expression packages and peripheral products (such as stationery and accessories) to meet users' emotional resonance and practical needs and enhance IP intimacy. Material process: using environmentally friendly resin and other materials, the process pays attention to the fine presentation of flower texture and color gradient, to ensure the texture and appreciation of IP image and surrounding. • Social benefits and economic value: to become a carrier of cultural communication in Dongguan, to enhance the cultural influence of the city; through the development of cultural and creative derivatives, to form consumption hotspots, and to promote the economic growth of cultural tourism and cultural and creative industries.