Dongguan Intangible Cultural Heritage IP Design

This IP image takes "Dongguan Intangible Cultural Heritage Inheritance" as the core, with the color system cinnabar red as the main color, dotted with green and extracted from local natural images such as Dongguan fragrant leaves and red litters. The material uses the fusion of ceramic texture and digital light and shadow to digitally translate Dongguan's intangible cultural heritage technology. The costume design uses an improved cheongsam with traditional clasps, reflecting the modern expression of Lingnan costume culture. The head decoration adopts the concept of "cultural blind box", and accessories (such as Guanxiang and Bai Lanhua) can be replaced according to different intangible cultural heritage themes, which not only maintains the unity of IP, but also expands the dimension of cultural expression. Through the design path of "modernization of traditional elements and internationalization of regional culture", the IP image not only meets the aesthetic needs of Generation Z for trendy culture, but also realizes the contemporary translation of Dongguan intangible cultural heritage. In the era of digital economy, it injects new attributes of "interactive, communicable and consumable" into traditional culture, and constructs a "digital gene bank" of non-genetic inheritance in Dongguan ".