"Fragrant Branchlets" of Guan Xiang Elves-New Forces of Dongguan Intangible Cultural Heritage IP Tide

This project takes Dongguan non-heritage Dongguan Xiang culture as the core, and designs the IP image "Xiang Twig". The design is positioned as a tide play IP with both cultural heritage and trend attributes, accurately reaching young tide play enthusiasts and cultural enthusiasts. In terms of design features, elements such as Dongguan incense wood and incense making technology are extracted to create cartoon images with cute interest and rich traditional charm, and show rich personality through three views, expression packages, movements and scene extension. The color matching is fresh and natural, and the clothing combines antique style and modern aesthetics. In terms of user experience, we will create a multi-modal play environment (stationery, clothing, cultural creation, etc.), and enhance emotional connection through interactive scene design, so that users can deeply perceive the culture of Guanxiang in collection and use. In terms of social benefits, the tide play as the carrier to activate the intangible cultural heritage of Dongguan, to help Dongguan culture IP break the circle of dissemination, to promote the inheritance and innovation of traditional culture among young groups, while injecting new vitality into the local cultural and tourism industry.