"Orange, Nanshe Tide Rhyme" Dongguan Tide Play IP Image Design
Category
Contest Year
2025
Product Description
Design orientation: take the wok ear wall of dongguan nanshe ancient village as the cultural anchor point, create a designer girl IP with both lingnan ancient charm and tide play vitality, and position it as the cultural symbol of dongguan, the "tide play capital of China", and adapt to the multi-scene application of tide play industry product research and development, cultural and tourism integration, brand communication, etc.
Design features: extract the outline of wok ear wall as hairstyle creativity, dress fusion lingnan horse skirt antique printing and street overalls, orange hair color with golden belt, glasses frame, to achieve the mix and match of national fashion elements and fashion style, the image is open and full of sense of progress.
User experience: cool style and cultural connotation, can trigger the young group to the national tide, tide play emotional resonance.
Material process: using PVC material, through precision injection molding and coloring process, to ensure that the IP image texture is excellent.
Social benefits and economic value: deep excavation of Dongguan tide play industry cultural core, to help "China tide play capital" brand upgrade; IP landing can drive

