Guan Zi Guan Mei IP

Design orientation: Dongguan cultural relics personification symbol, as "city culture spirit", connecting history and modern, facing the whole age public, especially the young group. Design features: integration of sea silk pearl, Guanxiang yellow, Dongjiang blue and other regional symbols. The new Chinese style clothing is embedded in the oyster shell window grilles and the garden pattern, and the eyes contain the golden tower and the light and shadow of the city, reflecting the unique temperament of "soft outside and rigid inside, blending ancient and modern. User experience: through friendly personification images and stories, lower the threshold of historical understanding, change "visit" into "empathy", and create amiable and sensitive urban cultural partners. Application materials: online digital modeling, offline use of environmentally friendly coating acrylic, soft PVC blind box and fabric, to ensure safety and skin-friendly. Public welfare and social benefits: activate historical education, enhance citizens' cultural identity and cohesion, enhance the cultural image of the city, and spread the spirit of virtue and pragmatism. Economic value: Through image authorization, series of cultural and creative sales, cultural and tourism linkage and digital collection development, a complete industrial chain is formed to drive cultural consumption and tourism economic growth.