Guan Xie Xiang

Product Overview: "Guan Xie Xiang" is a national tide IP hand-run with "Dongguan Intangible Cultural Heritage Activation × Technology Tide Play Empowerment" as its core, focusing on 18-35 year-old tide play enthusiasts, cultural travel consumers and city brand partners. The product takes "deconstruction of Q-version anthropomorphic cultural symbols" as its core form, covering basic categories of trendy games such as blind boxes and limited hand-held games. At the same time, it can be expanded into multiple forms such as cultural travel scene devices, digital collections, and joint enterprise surroundings. It aims to become a cultural communication carrier of Dongguan's "traditional and modern two-way rush" and help the city brand to be young and expressed.