Guan Longzai Chao Plays IP Design

Based on regional culture, the Dongguan Longzi IP Tide Game takes cartoon longan as the prototype and integrates Dongguan's characteristic weaving technology into the design of the head straw hat to create an IP carrier with both trend and cultural attributes. Its shape is cute and lovely, the main body is made of environmentally friendly PVC material, and the straw hat part is hand-made with exquisite Dongguan traditional weaving technology, which not only ensures the skin-friendly and durable playing experience, but also inherits intangible cultural heritage skills. In terms of social benefits, it helps Dongguan's traditional weaving technology to spread younger and enhance the city's cultural identity. At the same time, it forms a cultural consumption industry chain through trendy sales and IP derivative development, creating considerable economic value for Dongguan's cultural creation industry, become the dual engine of cultural communication and industrial development.