Qi meets the future

Design positioning National tide sprouting IP, based on the traditional Dongguan Kirin culture, for the Z generation and traditional culture lovers, to create a cultural heritage and trend of both the cultural brand. Design Features The Q version of the cute style integrates Kirin costumes and headdresses, with red and gold main colors matched with traditional patterns, with high cultural recognition. User Experience Description IP affinity is strong, the surrounding covers daily necessities (mobile phone case, umbrella), tide play (hand, blind box) and other categories, to meet the needs of use and collection, transfer cultural charm, enhance the user's cultural identity. Process and Benefit of Peripheral Materials Keychain/refrigerator sticker is made of metal dripping glue, which is exquisite and portable. Eye mask/doll is made of skin-friendly fabric for comfortable companionship. Umbrella is made of waterproof printed fabric, which is practical and beautiful. The hand-held/mobile phone case is finely modeled with PVC to restore details. Social benefits help the spread of traditional culture in youth, economic value through diversified peripheral expansion of consumption scenarios, to promote the development of the cultural and creative industry.