Dongguan Chao Plays IP -- Guan Xiaolong
Category
Contest Year
2025
Product Description
This design takes Dongguan dragon boat culture as the core, to create the national tide visual "Guan Xiaolong" IP image. The character uses the Q version of the little dragon as the carrier, wearing a simplified dragon boat hat and drumstick accessories, matching lychee-inspired color matching, and integrating modern flat design language. Through the tidal translation of traditional cultural symbols, a cultural spokesperson with both urban spirit and youthful vitality is created, creating a unique and recognizable trend card for Dongguan.

