Dongguan City IP Image Design and Derivative Project Exhibition Board Yu Guan Lu Ling

The IP takes Dongguan Flower Magnolia as its core inspiration and integrates the dual concept of "science and technology ecology", aiming to create a personification image that not only carries the city's cultural symbols, but also conforms to the development trend of the new era. By combining the natural characteristics of Magnolia magnolia with the scientific and technological elements of the sense of the future, it conveys the urban characteristics of "ecological livability and innovation-driven" in Dongguan, and becomes a fresh carrier for cultural communication and brand output in Dongguan.