"Zhi Zao Guan Zi: Walking with Light and Shadow"
Category
Contest Year
2025
Product Description
Dongguan's "Science and Technology Culture" dual-core city business card, a young and digital image ambassador facing the world, conveys the concept of upgrading from "manufacturing" to "intelligent manufacturing. The integration of Lingnan lion culture and modern scientific and technological elements, mechanical ears, fiber hair, gear pupil and other details reflect the "craftsman spirit" and "digital precision", tooling vest and litchi enhance local affinity. The cute shape reduces the sense of distance, movable ears and USB tail increase interest and memory points, and realize online and offline experience closed loop through code scanning interaction. The plush body is made of environmentally friendly fibers, and the flexible LED light strip is embedded inside; the mechanical parts use 3D printing and food-grade silicone to ensure safety and durability. Strengthen urban identity, promote the younger spread of intangible cultural heritage, and stimulate young people's interest in technology and craftsmanship. Through IP authorization derivative products, cultural travel endorsements, exhibition marketing, etc., to stimulate consumption and tourism, enhance the Dongguan manufacturing brand premium and international influence.

