Lion Boy-Dongguan Chao Play IP Design

This IP image design takes the attitude of "cultural inheritor" and interprets Dongguan's open and inclusive urban character through the "courage" and "spirit" of the lion dance-it not only adheres to the cultural roots of intangible cultural heritage, but also embraces the young consumer market with Chaozhou as the carrier, highlighting the value of Dongguan Chaozhou's industry to forge ahead in cultural innovation and break through in industrial upgrading. This design realizes the deep binding between Dongguan city culture and the tide play industry through "the tide play expression of intangible cultural heritage culture", and creates a concrete and communicative IP carrier for "China's tide play capital", which has both commercial value and cultural influence.