Dongguan Special Tide Play IP -- "Goose Boy Guan Guan"

Inspired by Dongguan roast goose, "Goose Gui Guan Guan" is positioned as a messenger of Dongguan's characteristic food culture, connecting traditional and modern consumer groups, and is suitable for cultural creation, food periphery, cultural tourism and other fields. The design combines plush and plastic materials, "roast goose outfit" simulates the touch and appearance of roast goose skin, the head goose beak and foot goose palm restore the real shape, and also designs a multi-scene adaptation expression system. In the user experience, visual and tactile fit the characteristics of roast goose, enhance the interactive experience, different expressions accurately match the needs of the scene. The material process combines soft plush and delicate plastic to present a textured fusion effect. Social benefits strengthen the spread of roast goose culture in Dongguan, and the economic value is reflected in the commercial development potential of cultural creation, food, cultural tourism and other fields.