Guan Lan Zi

Functional positioning Cultural carrier: as the "trendy business card" of dongguan city culture, it can be used for city cultural and tourism publicity, cultural and creative product development, and help "Bai Lan culture" to spread in a younger age. Social media: it has the properties of blind box, hand-held and other fashionable games to meet the social sharing needs of collectors, and can be used as a joint carrier for urban activities and enterprise cooperation. • Educational tools: through the IP image behind the story of Prenand and Dongguan industry, the city's history and culture are subtly transmitted to young people. color positioning With "clear and transparent white" as the main color, the pure texture of Pranopsis petals is restored. Supplemented by "Guanxiang Gold" as embellishment color, it echoes Dongguan's "Guanxiang" culture and the metal texture of manufacturing industry. The integration of "science and technology purple" as the detail color symbolizes the innovation gene of the city. The overall color is fresh and rich, with both natural beauty and modern feeling.