"Meng Quan on the Pile-Wing Chun Cultural Tide Play IP Development Project"

Design positioning focuses on 15-35-year-old tide play and non-heritage enthusiasts, with Wing Chun non-heritage as the core, to create a "sprouting kung fu" cross-border IP. The design uses 3 heads and body Q version ratio to restore the training clothes, inch boxing moves, red, gold and black color matching with ink wooden piles, OC rendering shows the material details. Users can learn Wing Chun knowledge through the attached card when playing, and then can AR interaction. The process adopts environmentally friendly ABS resin pad printing and electroplating process, relying on the Dongguan industrial chain to ensure quality. Social benefits on the activation of non-heritage, the spread of Dongguan culture, economic value derived from a variety of products, the formation of a complete industrial chain, to help the development of the cultural and creative industry.