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"Nuo · Regeneration" cultural heritage IP design

"Nuo · Regeneration" cultural heritage IP design

Category

Contest Year

2025

Product Description

Design orientation: with the national intangible cultural heritage "Chinese healthy dance" as the core, to create a series of "health and regeneration" tide play hand office, for Z generation, tide play collectors and national culture lovers, to achieve the regeneration and dissemination of traditional culture in the contemporary context. Design features: seven regional dancers are selected to reconstruct masks, costumes and instruments in a trendy way, integrating "divinity" and "tide", highlighting visual tension and cultural identification. User experience: each hand is attached with a cultural traceability card to enhance narrative immersion and collection value and meet the dual needs of users for cultural connotation and aesthetic expression. Material technology: using high-precision modeling and fine coating, strengthen the texture and dynamic performance, to ensure the artistic quality and process level. Social benefits and economic value: promote the spread of non-heritage culture and enhance the public's awareness of healthy dancing; limited sale has both artistic and investment attributes, which is in line with the trend of collection in the trendy market and has sustainable IP development and commerce.
  • "Nuo · Regeneration" cultural heritage IP design
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