Non-heritage paper-cut tide play design paper spirit cut rhyme

The design concept of "Jiyuner" IP is based on intangible cultural heritage as the root, trend as the form, and personality as the soul, so that traditional paper-cutting can "live" in the modern context and become an emotional link between intangible cultural heritage and contemporary youth., And finally realize the creative vision of "let intangible cultural heritage not only be heritage, but also become a way of life. Through the expression system of "cool and adorable" and various action designs (such as thinking with cheeks held up, self-confidence posing, etc.), IP is endowed with the personality trait of "personality and emotion. This personalized expression enables IP to adapt to young people's social scenes-whether it is used as an expression package to convey emotions or as a trendy play to arouse the desire for collection, it can deeply penetrate the life of Generation Z as a "partner" and finally enable "paper-cut intangible cultural heritage" to complete the intergenerational transmission of cultural heritage in a more vivid and warm way.