Crane Small Ink Calligraphy Culture National Tide IP Design

The design orientation is national tide lovers, blind box collectors, pan-secondary cultural consumers and young groups pursuing life aesthetics. The IP design of "Crane Xiaomo" is based on the philosophy and movement of "stillness and toughness." The form of tranquility, the dialogue between ancient and modern ", through fresh visual language, three-dimensional character design and specific story lines, conveys the breadth and depth of Chinese culture, and conveys a cultural self-confidence and identity. We are not only designing a character, but also shaping a "spiritual embodiment" that carries oriental aesthetics ". To spread traditional culture in innovative ways, Promote the evolution of the national tide design language and convey the positive values of sticking to the original heart. It has the function of emotional companionship and aesthetic decoration to meet the cultural identity and emotional healing of contemporary young people. The dual needs.