IP Image Design of Wuhua Puppet Show
Category
Contest Year
2025
Product Description
The design is positioned as a non-heritage activation tide play IP, with Wuhua string puppet as the core, to create a traditional and modern fusion of national culture symbols. The design features lie in the double collision of material and style: wooden joints retain puppet craftsmanship, golden robes and mechanical structures are integrated into trendy design, hand accessories and wire control schematic diagrams have both intangible details and cybersense. In terms of user experience, movable joints satisfy the pleasure of playing, and cultural elements convey the charm of intangible cultural heritage, thus realizing "perception of tradition in playing". Material process using solid wood joints, silk embroidery, metal components, re-engraving non-heritage techniques while ensuring the tide play texture. In terms of economic value, it not only expands the consumer market through the tide play attribute, but also drives cultural derivation with intangible cultural heritage IP, which has become an innovative project of symbiosis between intangible cultural heritage and commercial value.

