Bluebird
Category
Contest Year
2025
Product Description
IP image positioning: Guo Huang culture as the core, to create a "collectable cultural communication" dual attribute IP
Design Scene: Display Stand of Tide Play Exhibition
Visual features: holding the jade flute, stepping on the setting of auspicious clouds, echoing the cultural symbols of "myth messenger"
Emotional value: The combination of Guo Huang's murals and the style of trendy play satisfies the psychology of young people who "pursue cultural depth and flaunt trendy personality".
Demand.
IP Story: Guo Huang Bluebird, who once kept the mural and prayed for it, slept with civilization. Because of the love of the world, he woke up with the sound of flute to awaken civilization and connect ancient and modern times.

