Fruit Girl

Design positioning Core concept: anthropomorphic combination of "fruit profession. This positioning is very clear. It selects the "fruit" element that the public is familiar with and loves, gives it a lovely girl image, and deepens the character's personality and story background through the "professional" setting. Target audience: mainly for young consumers who love cute and healing styles, especially women aged 15-30. They are the main consumer power of blind boxes, hand-held and cute IP derivatives, pursuing personalization and emotional sustenance. Market entry point: in the highly competitive market, based on "food personification", it further increases the "professional" dimension and forms a unique differentiation. This not only makes the image more recognizable, but also for subsequent story extension and series development.