Yao Xiu's Adventures

Description of "Dian Xiaoyao" Intangible Cultural Heritage Creation IP Project This project takes the national intangible cultural heritage-Yao embroidery as the core, and creatively creates a cultural and creative IP image called "Dian Xiaoyao. The IP is positioned as a brave and intelligent guardian of female culture. Its Q version is full of affinity and deeply integrates cultural symbols such as exquisite patterns of Yao embroidery, traditional silver ornaments and iconic indigo color clothing. "Dian Xiaoyao" is endowed with a fantasy setting that transcends time and space and injects vitality into embroidery, aiming to break the slightly serious stereotype of traditional culture with modern visual language and lively narrative. Through the systematic development of IP images, three views, emoticons and a series of peripheral products, this project is committed to making the ancient Yao embroidery art glow with new vitality, building a bridge of emotional resonance with the younger generation, and vividly conveying the unique intangible cultural heritage Charm and the value of the times.