Lion dance, lion

Multi-dimensional Analysis of Intangible Heritage Lion Dance IP "A Lion" Design 1. Design positioning The core orientation is "the trend cultural carrier connecting intangible cultural heritage and young groups". It is aimed at young audiences and aims at lowering the cognitive threshold of intangible cultural heritage, so that lion dance culture can move from traditional performance scenes to daily trend communication scenes and become a cultural symbol that young people are willing to actively share. 2. Design features Style differentiation: break the majesty and heaviness of the traditional lion dance, and reconstruct the image with "cute language", such as round big eyes and red cute headgear, which fits the aesthetic preference of young people. Function-oriented: around the "interactive ecology" design, not only through the character (love to share, patience) to strengthen the cultural transmission function, but also in the form of expression package, multi-view visual map and other forms to spread on the line, enhance interactivity. 3. User Experience Cognitive experience: A lion patiently explains the history of lion dance and the setting of action implication, lowering the threshold for users to understand intangible cultural heritage and making cultural cognition easier. Communication experience: the design of the cute image and expression package is in line with the social sharing habits of young people. users can easily spread in social scenes through expression packages and other forms to obtain the emotional satisfaction of "sharing cultural trends. 4. Experience materials As an IP image, the core experience materials are digital visual materials: including high-definition visual assets such as Ashi's left 45-degree/right 45-degree visual map, combined image map, and digital interactive materials such as expression package, all of which are spread on the adapter line as the standard to ensure that they are on the mobile phone screen.