Nuo UNO Zhanjiang Nuo Culture IP Chao Play Image Design

This project is a non-heritage narrative tide play IP with Zhanjiang Nuo noodle culture as the core of world outlook. In terms of design, the gods of Nuo mask are transformed into three storytelling heroes, and the modern translation of the cultural core is realized through modern geometric lines and iconic colors. The innovation point lies in the use of 3D printing photosensitive resin structure, and the main white film DIY co-creation experience, inviting users to change from viewers to creators, and completing in-depth dialogue with traditional culture in hand painting, which is extremely interactive and emotional. This move has opened up a new path for the activation of intangible cultural heritage, allowing Nuo noodle culture to be integrated into daily life in a more fashionable and people-friendly way, and effectively enhancing the cultural confidence of young people and the influence of Zhanjiang's urban culture. Economically, the core products (painted version and white film version) build the IP foundation, and its unique "cultural and technological co-creation" model has great commercial potential for derivative development, cross-border co-name and content deepening.