下拉刷新

Sheng Moon

Sheng Moon

Category

Contest Year

2025

Product Description

Positioned as a "messenger of hope" connecting the cross-border and modern society, its core mission is to provide emotional healing and cultural transmission through divination, targeting Generation Z and occult enthusiasts. Visually integrate Miao silver ornaments, batik and starlight elements of the other world to create unique symbols such as "Star Seedling Pattern" and "Star Gu Card. The character is both divine and innocent and curious, forming a contrast charm. Build an immersive hope ritual, from heart cleansing to card release, focusing on positive guidance and psychological hints throughout the process, and continuing warm feelings with physical tokens. The clothing is made of silk gauze and magic chiffon with digital embroidery. Silver ornaments are inlaid with 3D printing and fluorescence. Props are combined with warm ink and luminous materials to realize the unity of traditional technology and fantasy effect. Effectively spread the intangible cultural heritage of the Miao people, provide positive emotional value, and help build cultural self-confidence. Through IP derivatives (cards, blind boxes), theme experience stores and cultural travel linkage, a complete business closed loop is formed, with sustainable development potential.
  • Sheng Moon
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