IP Design of Eight Chinese Herbal Medicines in Lingnan

The design orientation takes the eight major Chinese herbal medicines in Lingnan as the core national tide elements to create original tide play IP, meet the emotional needs of children and parents, and fill the gap of national tide play on the theme of traditional Chinese medicine. The design extracts the appearance characteristics of medicinal materials and the attribute of "four qi" to give personality, integrates regional symbols such as wok and ear house, and uses blind box form to take into account the connotation of national tide and the tide. User experience includes interactive scenes such as "Herbal Rubbing, development of digital expression package, virtual exhibition hall, material technology with environmental protection materials, derivatives adaptation blind box production, social benefits to help the national tide and Chinese medicine inheritance, economically fit the tide play market, blind box and derivatives to form an industrial chain, create revenue.