Black Cane Wenchuang Design

The brand of "Sugarcane Family" takes sugarcane juice as the core carrier and deeply integrates Hakka culture and modern design concept. The brand name is taken from the "Hakka family in the sugarcane field", which conveys the natural and pure philosophy of life. The design innovation lies in transforming traditional Hakka elements into modern visual language: IP image "sugarcane" takes sugarcane as the prototype, integrates Hakka clothing characteristics, and creates friendly and lovely cartoon characters; Packaging design adopts environmental protection materials, combines Hakka traditional patterns and simple modern style, and forms a unique visual identification system. The product line covers suction freezing, bagged drinks, etc., to meet the needs of different scenarios, while retaining the original taste of sugar cane. The brand accurately positions the healthy beverage market, enhances the added value of products through cultural empowerment, attracts young consumers to pay attention to traditional agriculture, and awakens the nostalgic memory of middle-aged and elderly groups. The project helps to upgrade the sugarcane industry in Hengshishui Town, Yingde City, build a complete industrial chain of "planting-processing-sales", and promote the revitalization of rural economy and culture.