Zhongshan Shenming Pavilion Crane Dance IP Image Design

This project takes the intangible cultural heritage culture of Shenmingting Crane Dance as the core, creates an IP image that combines traditional flavor and modern aesthetics, adapts to cultural tourism promotion and cultural creation development, and strengthens the regional cultural identity. The team mainly extracts the crane dance posture elements, outlines the smart body shape with smooth lines, and combines traditional red gold and natural feather white in color, taking into account the recognition and affinity. IP image can be close to the public through digital forms such as expression packages and short videos, and physical derivatives focus on portability and practicality to enhance the sense of interaction. Derivatives give priority to environmentally friendly materials, using printing, embroidery and other processes to ensure quality and cultural texture. Help non-heritage living inheritance, drive the sales of cultural and tourism consumption, to inject vitality into the local economy.