Chaoshan English Song and Dance Intangible IP Design

This project takes the core characteristic of Chaoshan English song and dance "vigorous and vigorous" as the anchor point, locates the younger intangible cultural heritage IP to connect the traditional and modern audiences, extracts the English song and dance facial makeup, clothing patterns and action elements to simplify the modeling, retains the black and white main color to strengthen the identification degree, takes into account the ornamental and interactive features, and can derive expression packages and peripherals to reduce the user's contact with intangible cultural heritage. In terms of materials and technology, environmental protection materials are preferred around and spread on digital IP adapter lines. The project not only activates non-heritage resources, enhances the popularity of English songs and dances to help inheritance, but also connects the cultural tourism and cultural and creative industries to form an IP industrial chain, with significant social benefits and economic value.