下拉刷新

Six narratives at the corner of the eaves

Six narratives at the corner of the eaves

Category

Contest Year

2025

Product Description

The core goal of the blind box in Chen Cisheng's former residence (Shantou Qianmei Village) is to spread the ancient architectural culture with the IP blind box as the carrier: to activate the culture of Chen Cisheng's former residence with the IP blind box through the IP image of both unity and uniqueness; to restore the architectural details and characteristics of the hometown of overseas Chinese in Qiaomei Village, the "Lingnan No.1 Overseas Chinese Residence", so that consumers can perceive the overall aesthetics of Chaoshan traditional residence (overseas Chinese residence) in the process of the blind box, it can also focus on the unique "overseas Chinese cultural architecture technology" of Chen Cisheng's former residence, and guide the public to pay attention to the local culture of the former beauty village and the heritage value of overseas Chinese residence. The creation method is firstly to refine the unified cultural base, and grab the "ear side wood carving hanging cylinder and flying eaves angle" from the traditional ancient buildings as the common modeling elements of all IP, so as to ensure that the IP group has a unified cultural identification of the ancient buildings. The second is to endow the IP group with exclusive cultural identification. For the 6 IP, corresponding to the core architectural elements of the 6 former residences respectively, the balance of "unified base exclusive memory point" is realized.
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