"Seven Days in the World of Tiger Blessing"-"Cloth Tiger" Intangible Cultural Heritage Original IP Design

This IP project deeply excavates the cultural connotation of the national intangible cultural heritage "cloth tiger", aiming to create a healing cultural symbol that protects golden childhood and warms the audience of all ages. Its core goal is not only to inherit skills, but also to awaken the simple blessing and sense of security carried by traditional objects in the collective memory of a generation, and inject profound cultural heritage into contemporary childhood. The project is precisely targeted at parent-child families and urban youth seeking emotional healing. Through the perspective of "Tiger Fu Fu Fu" as a child, the world is reinterpreted with innocence and curiosity, so that adult audiences can relive the true nature of childhood and small audiences can get a unique cultural companionship. We skillfully translate the traditional meaning of "exorcising evil spirits and avoiding disasters" into the modern emotional value of guarding courage and curing anxiety.