Vientiane Empowerment -- Energy Optical Nucleus Based on Traditional Cultural Factors

the name of this ip is "lantern", which aims to build a cultural brand with a complete world outlook and industrial extensibility, with the core of colorful lanterns in chinese excellent traditional culture. Its design orientation is not a simple mascot, but an aesthetic symbol and emotional hub carrying and spreading Chinese culture. In terms of design features, the "lantern" extracts core genes from Chinese colored lanterns and combines modern minimalist aesthetics to create a shape with high recognition and affinity. its core design language lies in "variable internal light painting", which visualizes "oriental aesthetic coding" through the lovely image of ip and the changes of characteristic clothing in ancient and modern china, making it a cultural carrier that can tell stories. At the user experience level, we are committed to building a deep experience closed loop from "visual surprise" to "cultural cognition" and finally to "emotional resonance. Users can intuitively experience the interaction with various derivatives (digital content, creative products) of "Lights".