IP Image Design of Yunjie Music Group

Design positioning With Dunhuang Feitian as the core, it integrates non-heritage culture and tide play attributes, and creates an IP image of "fairy trend" for young people, which has both cultural connotation and visual appeal. Design Features -Image connection: members' names and hobbies are closely linked to Dunhuang elements such as rebound pipa and auspicious clouds to strengthen cultural recognition. -Personality differentiation: covering lively, gentle and other diverse people to meet the emotional resonance needs of different users. User Experience and Materials Process It is suggested to use environmentally friendly resin material, with flocking streamer, gilt coating and other processes to restore pattern details. Removable accessories can be designed to enhance interactive experience and meet the needs of young users. social benefit To play as a carrier to activate Dunhuang non-heritage, so that young people through IP image perception of traditional cultural charm, to help non-heritage inheritance younger.