Home Plan-British Museum National Treasure Series IP Design

Cultural relics return home emotional absence, tide play IP to "cultural relics personification" to fill the position: positioning Z generation social gift collection, refining jade pot, copper wing tiger and other six color, reshaping the national tide IP. Environmental protection resin water printing presents decorative details, hidden lottery expression package two, to achieve "demolition-sun-play" full link immersion. The project awakens the public memory of the diaspora, drives the museum's joint and digital collections, enhances cultural identity and exports a sustainable paradigm.